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Pricing Guide for Photographers
Pricing your photography services can feel like walking a tightrope. Set your prices too low, and you risk burnout and razor-thin margins. If you charge too much, potential clients might walk away before you even have a chance to show your work.
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AI in Photography
Artificial intelligence has quietly (and not-so-quietly) made its way into almost every part of a photographer’s workflow. In this article, we’ll explore practical use cases for photographers, what’s controversial, and how to use AI responsibly without compromising your craft.
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Local SEO for Photographers
If you’re a photographer, there’s a pretty good chance that most of your clients are local. You might specialize in weddings, portraits, or commercial shoots. No matter your niche, people searching for your services are often looking for someone nearby. And where do they look? Google Search and Google Maps. So, if your business isn’t…
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Update – March 2025
Here’s another quick update on what we’ve been up to in March. There were a few unforeseen challenges we experienced this month, which is why we had to delay some things into April. Namely, our custom block to list collections and the next Alpha version of picu Pro – including Taxes for E-commerce. Read on…
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Use automation to speed up your photography workflows
Photographers wear many hats – shooting, editing, responding to client inquiries, managing bookings, delivering images, and marketing their services. And the more your business grows, the more these repetitive tasks pile up, leaving less time for creativity and client work. The solution? Automation. By automating parts of your photography workflow, you can streamline operations, improve…
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Online marketing for photographers in 2025
The photography industry is more competitive than ever. According to Business Research Insight, the global photography services market was valued upwards of $50 billion in 2023 and is projected to reach more than $80 billion by 2032. Photographers who adapt to shifting consumer behaviors and technology trends will be the ones booking more clients. Online…
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Update – February 2025
February may have fewer days on the calendar, but that didn’t keep us from moving things forward, and we’re excited to share our progress with you. Here’s what we’ve been up to. E-Commerce Update: Taxes If you sell stuff online, there will usually be a point where taxes get involved. This applies not only to…
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Update – January 2025
We spent most of January working on our upcoming e-commerce functionality, which comes together nicely and is at the moment in an early alpha-stage. Here’s a quick update about what we’ve been up to this past month, and what to expect next. Let’s jump straight in. E-Commerce – Alpha 1 In our December update, we…
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What should a professional photography portfolio include?
A well-crafted photography portfolio is essential for any professional photographer looking to attract clients, land gigs, or showcase their work for publications and grants. An online portfolio is more than just a gallery of images. It’s a powerful marketing tool to help you stand out in a competitive industry and grow your business. A great…
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Find the perfect blue/golden hour in your region
Whether you’re a seasoned photographer or just starting out, finding the perfect blue and golden hour in your region is a game-changer. If you’ve ever taken a photo during these times, you know exactly what I’m talking about – the soft, diffused natural light that makes everything look magical. The quality of this natural light…
Blog & News
We blog about various topics from new releases to tipps about running a professional photo portfolio with WordPress and more.